Pay-Per-Click Marketing
Get there faster.
As one of the most popular and effective marketing methods, pay-per-click (PPC) advertising is integral for the success of online businesses. If executed properly, PPC will generate highly targeted traffic that can exponentially increase a company’s revenue within a matter of weeks or months. Done incorrectly, it can bleed the business dry.
At Dominate, we break down the complexities of PPC marketing, including landing page creation, keyword analysis, and bidding strategy to develop the most cost-effective PPC campaigns and present our clients with transparent ad reports.
Our Approach To PPC Marketing
Phase One - Research and Planning
We start each project with careful and dedicated research. We evaluate the client’s business to identify potential marketing opportunities and research its main competitors to position the client’s company within its niche.
We first analyze which type of PPC marketing platforms would lead to the highest ROI. We then locate unused revenue streams and set realistic campaign goals and objectives, based on the client’s expectations and the available resources.
Phase Two - Landing Page Creation
At Dominate, we understand that it’s not all about receiving traffic at an affordable cost. We strategize to create campaigns that maximize sales and not clicks. A landing page that is not optimized will not only fail to perform to its full potential, but it will also create additional costs for the PPC campaign.
This is why we place heavy emphasis on building landing pages that bring value to the reader, are easy to navigate, and are aesthetically pleasing.
Phase Three - Campaign Development
After detailed preparation, our certified PPC specialists create a compelling ad copy and run cross-test campaigns to monitor their performance and ensure its viability. We analyze the campaigns’ data and fine-tune campaigns that perform the best. Once we establish the highest possible ROI, we upscale the advertising efforts.
Phase Four - Campaign Tracking
Our in-house PPC experts continuously track your optimized campaigns and monitor its performance. As new trends emerge, we adjust our strategy and re-evaluate the approach using hard data to ensure the campaign continues to perform above expectations.
We analyze each campaign and its results individually to provide our clients with detailed, yet transparent reports. In discussions with the client, we agree on the next steps to further expand their business.
What Platforms We Use
Google Adwords
Bing
Amazon
Yahoo
Baidu
What Sets Us Apart
Expert Training
Dominate relies on its own team of PPC marketing experts, who undergo rigorous training and practice within the company’s educational program, regardless of their previous PPC experience. This allows us to ensure that each of our clients receives service that is consistent with the high standards that we have established for ourselves.
Expert Training
Dominate relies on its own team of PPC marketing experts, who undergo rigorous training and practice within the company’s educational program, regardless of their previous PPC experience. This allows us to ensure that each of our clients receives service that is consistent with the high standards that we have established for ourselves.
Depth And Experience
As part of our program, each PPC team member must first become a professional keyword researcher who can delve into the depths of the Internet to retrieve valuable information about a client and its business. This requires them to learn how to evaluate a business niche, assess the competition level and identify the highest performing keywords.
Depth And Experience
As part of our program, each PPC team member must first become a professional keyword researcher who can delve into the depths of the Internet to retrieve valuable information about a client and its business. This requires them to learn how to evaluate a business niche, assess the competition level and identify the highest performing keywords.
Transparent Data
After mastering the initial research phase, our PPC experts learn to present and convey their data-driven information as they collaborate with other team members who create engaging landing pages that increase conversion rates and provide higher ROI. This teaches them to create transparent reports and analyses that the project manager will be able to share with the clients.
Transparent Data
After mastering the initial research phase, our PPC experts learn to present and convey their data-driven information as they collaborate with other team members who create engaging landing pages that increase conversion rates and provide higher ROI. This teaches them to create transparent reports and analyses that the project manager will be able to share with the clients.
PPC Expertise
Last but not least, PPC marketers go through an extensive training in Google Adwords, Bing Ads and similar software. Our program includes both in-house and external education, as each team member is required to earn an official certificate from Google, Microsoft or relevant educational bodies before they start working on any campaigns. After they earn accreditation, our PPC team members spent at least six months practicing and honing their skills in PPC before they’re assigned an external client.
PPC Expertise
Last but not least, PPC marketers go through an extensive training in Google Adwords, Bing Ads and similar software. Our program includes both in-house and external education, as each team member is required to earn an official certificate from Google, Microsoft or relevant educational bodies before they start working on any campaigns. After they earn accreditation, our PPC team members spent at least six months practicing and honing their skills in PPC before they’re assigned an external client.
What Our PPC Service Includes
PPC Consulting
Landing Page Creation
Campaign Management
Keyword and Audience Research
Ad Copywriting
Bid Optimization
Account Setup
Real-Time Testing
Service Reviews
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