Keyword Research
Executed With Experience, Creativity, Discipline, and Hard Work
Keywords are the cornerstone of Search Engine Optimization. Many businesses have made substantial investments into building a website, only to learn that the customers still have trouble finding them. More often than not, it’s mismanaged keyword research that has reduced them to irrelevance.
At Dominate, we offer a unique approach to keyword research that lays the groundworks for a focused and efficient SEO campaign. Making sure that the right keywords are being targeted in the right way, we aim to increase your traffic, improve your conversion rate, and take your business straight to the top of every SERP.
How We Dominate Keywords
Phase One - Research
At Dominate, we research keywords manually, investing countless hours and relying on outside-the-box thinking. Over and over again, we ask ourselves, “Who is the potential customer for this business? What could they be searching for?”
Once we get inside the head of a client’s target audience, it becomes easier to build lists of keywords relevant to the business. More importantly, this approach greatly increases the chance of the targeted keywords bringing in the right kind of visitors to the website, increasing not just the traffic but also the conversion rates — which results in a better ROI.
Phase TWo - Categorization
Once we’ve researched all the keywords, we categorize them based on the potential value they hold. Analyzing each keyword’s signifiers, we determine what kind of interest a user is showing. In accordance to this, we categorize keywords as follows.
First-tier keywords indicate a clear interest in what the client is offering, typically with an implied intent of making a purchase. Searching for “where to buy [product] online” is a classic example.
Second-tier keywords show that the user is looking primarily for information on the product/service that the client is offering. Top lists and review websites often target these keywords.
Third-tier keywords are in no way associated with the client’s product/service, but do fall within the broader scope of the market in which the client is operating. Assuming the client intends to develop a reputation within this larger market, these keywords may also be relevant.
Phase Three - Selection
After identifying and categorizing all the necessary keywords, we prioritize them in accordance to the specific requirements of the campaign.
Our Content Structure Report designates keywords as either short-term or long-term, correlating to their ranking difficulty. We can focus on either of these groups, optimizing results within a client’s preferred time-frame. Our default recommendation, however, is working on both short-term and long-term keywords simultaneously. Either way, we always prioritize higher-value keywords in terms of their projected conversion rates.
Phase Four - Implementation
With the keywords selected, we can start creating the content that targets them. Our team begins the process of optimizing the client’s website with SEO effectiveness in mind. Content is also written for third-party websites, guest posts, and other vectors of quality backlink building. The effectiveness of these actions is heavily dependent upon the quality of the research that precedes them, which is why Dominate treats keyword research as a top priority.
What Sets Us Apart
CUSTOMER MINDSET
To find keywords that a potential customer might be using, one must think like a potential customer. At Dominate, we put ourselves in the customer’s shoes and try to imagine how they might go about searching for a product or service.
CUSTOMER MINDSET
To find keywords that a potential customer might be using, one must think like a potential customer. At Dominate, we put ourselves in the customer’s shoes and try to imagine how they might go about searching for a product or service.
Manual Research
Most marketing agencies rely solely on keyword research tools. Unfortunately for their clients, these can often completely miss a niche, or define it too broadly. Our position is that keywords must be researched manually, since AI still cannot rival the creativity of human minds.
Manual Research
Most marketing agencies rely solely on keyword research tools. Unfortunately for their clients, these can often completely miss a niche, or define it too broadly. Our position is that keywords must be researched manually, since AI still cannot rival the creativity of human minds.
Strength in Numbers
We assign at least two trained team-members to manual keyword research. At Dominate, we believe in optimizing force multipliers — our researchers always work in small, focused teams to ensure that the process is as thorough as humanly possible.
Strength in Numbers
We assign at least two trained team-members to manual keyword research. At Dominate, we believe in optimizing force multipliers — our researchers always work in small, focused teams to ensure that the process is as thorough as humanly possible.
Market Scope Extension
We adopt new perspectives based on who your potential customers are and what they might be searching for. This insight presents new opportunities, granting access to a whole new marketspace.
Market Scope Extension
We adopt new perspectives based on who your potential customers are and what they might be searching for. This insight presents new opportunities, granting access to a whole new marketspace.
OPTION EXHAUSTION
At Dominate, we are committed to finding literally every keyword relevant to a client’s business. We analyze the competitor’s keywords thoroughly, go through all the suggestion tools, and pick our creative brains in search of solutions — no opportunity may escape our notice.
OPTION EXHAUSTION
At Dominate, we are committed to finding literally every keyword relevant to a client’s business. We analyze the competitor’s keywords thoroughly, go through all the suggestion tools, and pick our creative brains in search of solutions — no opportunity may escape our notice.
Transparent Reporting
We report on every task completed, down to the hour, and show every last result achieved, down to the keyword. Our reports even include search terms which failed to show any traffic volume, just so the client could rest easy, knowing that we’ve covered those options as well.
Transparent Reporting
We report on every task completed, down to the hour, and show every last result achieved, down to the keyword. Our reports even include search terms which failed to show any traffic volume, just so the client could rest easy, knowing that we’ve covered those options as well.
Our Dominate Team
John Doe
CEO / Co-founder
John Doe
CEO / Co-founder
John Doe
CEO / Co-founder
John Doe
CEO / Co-founder
John Doe
CEO / Co-founder
John Doe
CEO / Co-founder
John Doe
CEO / Co-founder
John Doe
CEO / Co-founder
John Doe
CEO / Co-founder
John Doe
CEO / Co-founder
John Doe
CEO / Co-founder
John Doe
CEO / Co-founder
Start A Live Conversation With Dominate
Our Project Manager has what it takes to help you boost sales and plan a marketing strategy, whether it’s finding keywords, creating content, or managing outreach. Feel free to reach out to our SEO specialists via phone, Skype, or email with any questions you might have.
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Call or Send Dominate A Message
Our Project Manager has what it takes to help you boost sales and plan a marketing strategy, whether it’s finding keywords, creating content, or managing outreach. Feel free to reach out to our SEO specialists via phone, Skype, or email with any questions you might have.
