Content Marketing
Executed with experience, creativity, discipline, and hard work.
Content creation is an often underfunded part of SEO marketing campaigns, and clients are known to settle for mediocre work. That can be a fatal mistake — no matter how much is invested into optimizing and promoting pages, a lack of quality content undermines all that. Google’s algorithms easily discern a lack of user satisfaction with the search results, and drop the rankings of websites whose content isn’t engaging enough.
At Dominate, we know full well that content is of vital importance. Our team of expert writers work tirelessly, rising to any challenge that a client puts before them. Quality content generation is at the foundation of any marketing project that we undertake.
How Our Process Works
Phase One - Keyword Research
At Dominate, we research keywords manually, investing countless hours and relying on outside-the-box thinking. Over and over again, we ask ourselves, “Who is the potential customer for this business? What could they be searching for?”
Once we get inside the head of a client’s target audience, it becomes easier to build lists of keywords relevant to the business. More importantly, this approach greatly increases the chance of the targeted keywords bringing in the right kind of visitors to the website, increasing not just the traffic but also the conversion rates — which results in a better ROI.
Phase Two - Content Planning
We prioritize keywords based on the client’s operational budget and intended timeframe, focusing on those with high- or low-volume/
competition. We then prepare our Content Structure Report, which details what kind of content should be created for which task, what tone it should feature and which keywords it should target.
Phase Three - Content Creation
This is where the writing team finally kicks into gear, creating SEO-friendly material, copy, blog entries, and any other type of content required for the task. As detailed above, all the content is thoroughly proofread and reviewed.
Beyond this, we also create content which is not directly SEO-related, such as emails that convey incentive for other website owners to cooperate with the client, or press releases that generate prestige and brand recognition.
Phase Four - Formatting & Publishing
Of course, aesthetics are never neglected at Dominate. As required, we can add all necessary design element to supplement the basic
informational value of the content. Once approved, the content can be published on client-controlled websites, targeting the keywords
we’ve selected.
What Sets Us Apart
Expert Training
We introduce all new writers to our proprietary five-level training program. Before they start writing for Dominate, they must complete the entire course. Depending on their experience in the field, we might allow them to start the training at a higher level. At its completion, however, their work must be deemed flawless by more accomplished colleagues.
This unique approach is our way of ensuring that every writer that takes on an assignment is fully qualified to create top-quality SEO content on any subject the client needs covered.
Expert Training
We introduce all new writers to our proprietary five-level training program. Before they start writing for Dominate, they must complete the entire course. Depending on their experience in the field, we might allow them to start the training at a higher level. At its completion, however, their work must be deemed flawless by more accomplished colleagues.
This unique approach is our way of ensuring that every writer that takes on an assignment is fully qualified to create top-quality SEO content on any subject the client needs covered.
Depth And Experience
Our most trusted writers, regardless of which level of in-house training they currently occupy, are all veteran content creators. As versatile as they are capable, they know exactly what makes a piece of content SEO-friendly. Their work is always engaging, informative, easy to read, and tailored-made to the client’s specific requirements.
But to create this quality content, our writers must first roll up their sleeves and learn all they can about the topic at hand. The training program covers research too, instructing them on how to dive deep into each subject, and always familiarize themselves fully with a client’s business.
Depth And Experience
Our most trusted writers, regardless of which level of in-house training they currently occupy, are all veteran content creators. As versatile as they are capable, they know exactly what makes a piece of content SEO-friendly. Their work is always engaging, informative, easy to read, and tailored-made to the client’s specific requirements.
But to create this quality content, our writers must first roll up their sleeves and learn all they can about the topic at hand. The training program covers research too, instructing them on how to dive deep into each subject, and always familiarize themselves fully with a client’s business.
Flawless Content
At Dominate, we strictly enforce the highest standards of excellence. The content produced by the writers must be flawless — free of errors and filler content, written in an engaging way, and meeting any other requirements. By sending it to the client, we’re decisively stating that the work is ready to be published immediately.
In the SEO business, the quality of writing is paramount — we can’t afford to put out a piece that’s second-best to any existing work already targeting the same keywords. Aiming for that SERP top spot, our goal is always to outshine the competition.
Flawless Content
At Dominate, we strictly enforce the highest standards of excellence. The content produced by the writers must be flawless — free of errors and filler content, written in an engaging way, and meeting any other requirements. By sending it to the client, we’re decisively stating that the work is ready to be published immediately.
In the SEO business, the quality of writing is paramount — we can’t afford to put out a piece that’s second-best to any existing work already targeting the same keywords. Aiming for that SERP top spot, our goal is always to outshine the competition.
Our Content Services
SEO Content
Blog Posts
Case Studies
Checklists
Copy
E-books
FAQs
How-to Guides
Infographics
Longform Articles
Product Descriptions
Press Releases
Service Reviews
Social Media Posts
Transcripts
Start A Live Conversation With Dominate
Our Project Manager has what it takes to help you boost sales and plan a marketing strategy, whether it’s finding keywords, creating content, or managing outreach. Feel free to reach out to our SEO specialists via phone, Skype, or email with any questions you might have.
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Call or Send Dominate A Message
Our Project Manager has what it takes to help you boost sales and plan a marketing strategy, whether it’s finding keywords, creating content, or managing outreach. Feel free to reach out to our SEO specialists via phone, Skype, or email with any questions you might have.
